P&O Ferries Tourist NEW

actionscript, css, design, flash, xhtml

The design for this website has undergone several iterations since the first wireframes were handed to me back in 2006. The latest release has just been launched and I am really happy with how it has all turned out. The biggest challenge has been to design a content driven website that supports multiple languages, whilst maintaining a strong brand identity. What looks great in English may not always look great in German, but I really believe the simple whitespace design has allowed for all variations of content to be displayed correctly.

Great care was taken to ensure the website looks the same across all browsers, if there are still any problems then these will be fixed for the next release, along with the new content designs which you can preview by using the image slider to the left.

Designing this website has been a challenge, but a really enjoyable one and has allowed me to learn so much about designing/developing large, accessible corporate websites. It’s worth mentioning that since this redesign we have seen an increase of 70% in sales conversions making this website a real success story.